The Anthropology Of $FLERF

It's not about flat earth...

The Horned Horse

Apr 25, 2024

*not an endorsement, obvi

Here’s how it works:

Identify unmonetized community
Realize memes are the dominant form of communication among unmonetized communities
Turn their memes into NFTs
Create community token
Make NFTs available for purchase in Community Token

Now you know how $FLERF works.

As you may have noticed, traditional media is losing control of the narrative1. Losing control of a narrative before an election is a national security concern, and that’s why TikTok is testifying in The Senate.

Shannon Sharpe Confronts 'Undisputed' Co-Host Over Tweet

Truth is, traditional media has been losing control over the narrative ever since the pandemic…and that’s all I have to say about that.

The pandemic pulled us apart, but it did more than that. It pulled our shared sense of reality apart. And that’s why scams have grown on the internet recently; you’d never take food out of your friend’s mouth…but online? It’s entirely rational to exit $Humanity if reality has become a chart.

Online communities begin as lakes…but eventually, they wear away the earth around them and become rivers…rivers that connect with over rivers to create new estuaries.

$FLERF - the token underlying the Flat Earth Community - is just one such estuary.

There are many people who are Flat Earth Theorists. There are many people that don’t believe in a flat earth that have learned new things by questioning their fundamental understanding of physics. Many of them watch Alex Jones.

The point is, communities use memes to communicate. These memes are being financialized. Imagine a world where memes were $memes, and only the strongest survived.

I’ve been interviewing people from the $FLERF community for the past few days. It’s a fascinating econo-anthropology.

Click below to listen:

The Theory of Narrative Causality

The Horned Horse

December 28, 2023

This is the Discworld, which travels through space on the back of four elephants, which themselves stand on the shell of Great A'Tuin, the Sky Turtle. Once upon a time, such a universe was considered unusual and possibly impossible. But then, it used to be so simple once upon a time, because the universe was full of ignorance all around. The scientist panned through it like a prospector crouched over a mountain stream, looking for the gold of knowledge among the gravel of unreason, the sand of uncertainty, and the little whiskery eight-legged swimming things of superstition. Occasionally, he would straighten up and say things like, "Harrah! I've discovered Bo's Third Law," and everyone knew where they stood. But the trouble was that ignorance became more interesting, especially big, fascinating ignorance about huge and important things like matter and creation. People stopped patiently building their little houses of rational sticks in the chaos of the universe and started getting inte…

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Ocho and Unc are more popular than the show Unc quit on ESPN. Kai and Aiden are have replaced New York Radio Stations as the means for breaking new hip-hop. Tucker made more money by getting fired from Fox. Owens is about to IPO now that she got fired from The Daily Wire.

Digital Mercenary

The Theory of Narrative Causality

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