Bottom-Line Up Front
In life and management, there are the things you can control and the things you can’t control; it’d be wise to know which is which.
The Magic of Ten
You have ten fingers. You have ten toes.
Management has ten fingers, too.
Professor Tim Richardson taught me this at The University of Toronto. I was his teaching assistant for International Management in third year. Simon Wardley contributed massively to my understanding of these Ten Fingers of Management as I got older.
The Ten Fingers of Management:
The Political, Legal & Regulatory Environment
The Economic Environment
The Socio-Cultural Environment
The Technological Environment
The Competitive Environment
The Geographic Environment
The Four Ps of Branding
Product
Price
Promotion
Place
The Target Market Segmentation
The Why & How of Movement
The Goal, Objectives, Plans, Strategies & Tactics
The Map
What You Can Control
The Four Ps of Branding
Product
Price
Promotion
Place
The Target Market Segmentation
The Why & How of Movement
The Goal, Objectives, Plans, Strategies & Tactics
The Map
What You Cannot Control
The Political, Legal & Regulatory Environment
The Economic Environment
The Socio-Cultural Environment
The Technological Environment
The Competitive Environment
The Geographic Environment
Addendum
Huh?
Don’t worry; we gotchu.