The Sales Conversation (Part Two)
The Two Types of Sales
In a world where your product, brand, and service are the same as everyone else’s, it’s only your sales process that differentiates you.
The Challenger Sales Model
Just give me the main points:
Simple Sales: Sale takes one call.
Complex Sales: Sale takes more than one call and relies on multiple decision-makers.
People don't make up their mind; Minds are always changing.