The Sales Conversation (Part Six)
The Power of BATNA and Generating Multiple Job Offers
In a world where your product, brand, and service are the same as everyone else’s, it’s only your sales process that differentiates you.
The Challenger Sales Model
Just Give Me The Main Points
Your Sales Process Differentiates You: In a competitive job market, your ability to negotiate can set you apart from other candidates.
What's Your Salary Range? This question can be intimidating, but there is a way to answer it effectively.
BATNA: Best Alternative to a Negotiated Agreement: Your job offer will depend on your BATNA, or the best alternative offer you have in hand.
Generate Multiple Offers: When you have multiple offers, you can negotiate from a position of strength and confidence.
The Power of Saying No: The ability to say no is a powerful tool in negotiations, as it shows that you are willing to walk away from a bad deal.
BONUS: Understanding Nash's Equilibrium: The concept of BATNA comes from Nash's Equilibrium, the mathematical theory behind mutually assured destruction in nuclear prol…