Just Give Us The Screens

Why Startups Fail....

Most entrepreneurs love to think of themselves as a visionaries but we do have enough evidence to show that they're hallucinating.

Steve Blank

“Just give us the screens.”

The software developer was fed up with the UX Designer.

The post-it notes were all over the glass table…but that’s as far as they’d go.

“Just give us the screens.”

The investor wanted to see a working prototype. The backend was built and ready to go. The only thing that was left was the UX.

“Just give us the screens.”

Since the investor wanted to see a working prototype, the software developer wanted an app he could take to the investor. But that’s not the way the UX Designer worked.

“Just give us the screens.”

The UX Designer understood the instructions, but wouldn’t budge. He told the software developer that it wasn’t about arbitrarily mocking up, “the screens.” It was about developing a prototype and testing it with end users.

“Just give us the screens.”

What the software developer didn’t understand was that the UX Designer was UNWILLING to slap together, “the screens” just to get funding…because he’d been down that road before. He’d seen millions wasted on software developers creating a solution looking for a problem.

So when the software developer said,

“Just give us the screens.”

The conversation was over…and little did we know at the time, the startup was over, too.

So you want to... @attractfunding

Resumes Are Dead #UseDigitalForGood

---

Why Startups Fail

1. The primary reason that startups fail is because they run out of money.

2. The primary reason that startups run out of money is because creating and maintaining software is expensive.

3. The primary reason that software creation and maintenance is expensive is because startups build things that nobody wants.

4. The primary reason that startups create things that nobody wants is because they never test their prototype with the end user until it’s too late.

5. The primary reason that startups don’t test their prototype until its too late is because Founders think they’re visionaries.

6. And we have enough information to know that founders aren’t visionaries.

So you want to... @attractfunding

@GeorgeDonnelly @MetaphorPritam @KoushBCH @sgblank Most entrepreneurs love to think of themselves as a visionaries but we do have enough evidence to show that they're hallucinating. - @sgblank

youtu.beSteve Blank (Four Steps to the Epiphany) at Startup Grind New YorkSteve Blank has had a 33-year career as a successful businessman, conservationist and teacher. As a Silicon Valley entrepreneur, Steve was part of/or founded...