Most entrepreneurs love to think of themselves as a visionaries but we do have enough evidence to show that they're hallucinating.
Steve Blank
“Just give us the screens.”
The software developer was fed up with the UX Designer.
The post-it notes were all over the glass table…but that’s as far as they’d go.
“Just give us the screens.”
The investor wanted to see a working prototype. The backend was built and ready to go. The only thing that was left was the UX.
“Just give us the screens.”
Since the investor wanted to see a working prototype, the software developer wanted an app he could take to the investor. But that’s not the way the UX Designer worked.
“Just give us the screens.”
The UX Designer understood the instructions, but wouldn’t budge. He told the software developer that it wasn’t about arbitrarily mocking up, “the screens.” It was about developing a prototype and testing it with end users.
“Just give us the screens.”
What the software developer didn’t understand was that the UX Designer …